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Key Disney Exec Says Apple Vision Pro Is ‘A Big Deal’And Will ‘Change the way we make content’

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While many entertainment companies are taking a wait-and-see approach to Apple’s new Vision Pro spatial computing headset, The Walt Disney Company has been on board from day one. When Apple The $3,500 VR/AR/MR headset was unveiled first last June, Disney was introduced as a key launch partner that would have an app ready for the device’s launch.

“We’re constantly in search of new ways to entertain, inform, and inspire our fans by combining extraordinary creativity with groundbreaking technology to create truly remarkable experiences,”Disney CEO Bob Iger stated at the time. “We believe Apple Vision Pro is a revolutionary platform that can make our vision a reality.”

The following are some of the ways to get in touch with each other Article in Fast Company offers new insights into the Disney Company’s firm commitment to Apple’s tech, which officially launched this past Friday. It quotes Disney Entertainment & ESPN president and chief technology officer Aaron LaBerge, who describes Disney’s interest in the following way: “We’re a storytelling company, and this is a platform that allows us to tell stories in a different way. That’s why we were so excited about it.”

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Original content by “Key Disney Exec: Apple Vision Pro is the Best” ‘A Big Deal’And Will “Change How We Create Content”‘

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